Email and e-Newsletter Direct Marketing

To put together an effective email campaign or programme requires planning.

What are your marketing objectives? Who are your audiences? What benefits will you deliver? What media will you use to convey your messages? What resources and budget will you need to achieve your objectives?

These are just some of the questions you need to answer to develop an email communications plan that delivers results.

What we do:

We bring together marketing know-how, strategy, copywriting, design and technology to offer you cost-effective e-marketing solutions.

Email marketing – strategic Internet direct marketing and communication programmes to help you understand your customers, engage in dialogue with them, and over time derive maximum value from the relationship.

Email promotions – deploy highly targeted promotions, personalized to match various segments of your target audience. By providing individualised service to stated preferences and interests you maximise lifetime customer value. From special offers to holiday and event-specific promotions, a well-placed email can be a significant sales driver.

Email announcements – from a welcome message to news of updates or specials on your site, announcements serve to maintain a customers’ top-of-mind awareness of your brand.

E-newsletters – these are powerful retention tools to keep you in regular contact with customers and registered leads. Newsletters provide partners, employees, customers and prospects with useful information; keep your customers engaged, deepening your relationship with them; and reinforce your brand image in a one-to-one environment. Considering it costs up to six to ten times more to acquire a new customer than to retain an existing one, and that existing customers are also potentially far more profitable*, it makes a lot of sense to hone your retention strategies.

Email letterheads – brand all your email communications with a template that provides your business with an instantly recognizable visual identity.

Online advertising – develop strategic campaigns in appropriate media to drive lead generation offers and the acquisition of new customers. This way we can help you build your email house list.

List management – manage subscribers, opt-in and opt-out requests, import addresses from existing databases, manage bounces, etc.

Deployment – utilise technology to ensure your message is delivered to your target audience without falling foul of spam filters and ISPs.

Reporting – track and measure results, including open rates and click-throughs, to learn more about your customers and thereby improve targeting and tailor messages to their evolving interests and needs.

* A 5% retention increase can also deliver a 100% profit gain - Robert Sasser, Harvard Business Review

What we don’t do:

Provide lists of email addresses – we are not a list provider, but we will suggest ways you can generate leads and create your own opt-in list.

Spam – this is the biggest no-no in e-marketing. Antagonizing people you are trying to get closer to is a very poor contact strategy. All our email communications are strictly permission-based.

Read more about our services.