Email and e-Newsletter Direct Marketing
INBOX – YOUR EMAIL MARKETING PARTNER
Email marketing is one of the most powerful and effective forms of marketing available.
Whether your marketing is business-to-business (B2B) or business-to-customer (B2C), email marketing allows you to enter into direct communication with prospects and customers, delivering a high degree of interactivity and leveraging the power of email as a promotional device.
INBOX brings together strategy, copywriting, design and technology to deliver e-marketing solutions that make a difference to your business.
What’s more, compared to other marketing media, email can be extremely cost-effective.
INBOX is a specialist agency that puts the benefits of email marketing to work for you.
These benefits include:- Deeper customer relationships
- Long-term brand value
- Opportunities for personalization, segmentation and better targeting
- Better response rates than traditional direct mail
- Interactive – opportunities for learning from customer responses
- Measurability – track results and use feedback to fine tune campaigns
- Immediate results – 80% of responses within three days
- Fast deployment - quicker to create and deliver than print
- Cost effective marketing – you save on printing and postage
- Permission-based (opt-in) - customers welcome the contact unlike other interruptive forms of advertising (think TV ads and junk mail)
ONLINE AND ON STEROIDS
Email marketing is direct response marketing – only better, faster and more cost effective. See it as a new and improved form of direct marketing - online and on steroids!
INBOX helps you harness the power of email marketing, with:- Higher response rates – subscribers have chosen to opt-in; as long as your communication remains relevant you will be welcome in their inboxes.
- Immediacy – email reaches the audience faster and generates an almost immediate response. Real-time tracking systems make it possible to capture click-stream data and measure responses.
- Reduced costs – with no paper, printing or postage required you enjoy lower customer acquisition and retention costs.
To find out how partnering with INBOX can boost your marketing efforts, fill out a contact form, send us an email or give us a call on +27 31 765 4370.
